The digital applying option Quick Apply simplifies the application process for job seekers while enabling employers to conduct a more efficient and faster candidate selection. The model is based on the use of targeted questions that employers set in advance to obtain key information about candidates. Job seekers can answer these questions with just a few clicks, eliminating the need to submit resumes or cover letters.
To better reach passive job seekers—those who are not actively looking for a job but are open to new opportunities—we recommend combining the new Quick Apply option with a Facebook campaign. This strategy is designed to target passive job seekers based on their interests, demographics, and behavioral patterns.
